Ultra Prime Central London
Analysis of London's most prestigious postcodes. Category A sales only. This represents the widely accepted postcodes in the Ultra Prime areas. Some will refine that down further to specific streets or neighbourhoods, but for this site it's suitable for a broad overview.
30-year history • sourced from Land Registry | Data last cached: 30 Jan 2026, 21:49
All Ultra Prime – Overview
This section aggregates all Ultra Prime London postcodes into a single area for year-by-year analysis.
Number of Sales in All Ultra Prime
Average Price of property in All Ultra Prime
Property Types in All Ultra Prime
Average Price by Property Type in All Ultra Prime
New Build vs Existing (% of sales) in All Ultra Prime
Freehold vs Leasehold (% of sales) in All Ultra Prime
Top Sale Marker in All Ultra Prime
Average & Prime Indicators in All Ultra Prime
YoY % Change – Sales in All Ultra Prime
YoY % Change – 90th Percentile in All Ultra Prime
YoY % Change – Average Price in All Ultra Prime
YoY % Change – Top 5% Avg in All Ultra Prime
W1K – Overview
Traditionally the most prestigious address in London. Grand Georgian townhouses, embassies, hedge funds and luxury boutiques. Mayfair property rarely changes hands and commands some of the world’s highest £/sqft.
Number of Sales in W1K
Average Price of property in W1K
Property Types in W1K
Average Price by Property Type in W1K
New Build vs Existing (% of sales) in W1K
Freehold vs Leasehold (% of sales) in W1K
Top Sale Marker in W1K
Average & Prime Indicators in W1K
YoY % Change – Sales in W1K
YoY % Change – 90th Percentile in W1K
YoY % Change – Average Price in W1K
YoY % Change – Top 5% Avg in W1K
SW1X – Overview
Home to Eaton Square, Belgrave Square and Harrods. Known for stucco townhouses, embassies and international billionaires. Consistently ranked top of London’s ultra-prime league.
Number of Sales in SW1X
Average Price of property in SW1X
Property Types in SW1X
Average Price by Property Type in SW1X
New Build vs Existing (% of sales) in SW1X
Freehold vs Leasehold (% of sales) in SW1X
Top Sale Marker in SW1X
Average & Prime Indicators in SW1X
YoY % Change – Sales in SW1X
YoY % Change – 90th Percentile in SW1X
YoY % Change – Average Price in SW1X
YoY % Change – Top 5% Avg in SW1X
W1J – Overview
Historic gentlemen’s clubs, royal associations and discreet ultra-wealthy residents. Proximity to Buckingham Palace and Pall Mall makes this one of London’s most exclusive quarters.
Number of Sales in W1J
Average Price of property in W1J
Property Types in W1J
Average Price by Property Type in W1J
New Build vs Existing (% of sales) in W1J
Freehold vs Leasehold (% of sales) in W1J
Top Sale Marker in W1J
Average & Prime Indicators in W1J
YoY % Change – Sales in W1J
YoY % Change – 90th Percentile in W1J
YoY % Change – Average Price in W1J
YoY % Change – Top 5% Avg in W1J
WC2 – Overview
Luxury apartments in redeveloped blocks, high-end retail, and proximity to the West End theatres. Limited residential stock but ultra-prime pricing when units do appear.
Number of Sales in WC2
Average Price of property in WC2
Property Types in WC2
Average Price by Property Type in WC2
New Build vs Existing (% of sales) in WC2
Freehold vs Leasehold (% of sales) in WC2
Top Sale Marker in WC2
Average & Prime Indicators in WC2
YoY % Change – Sales in WC2
YoY % Change – 90th Percentile in WC2
YoY % Change – Average Price in WC2
YoY % Change – Top 5% Avg in WC2
SW1W – Overview
Close to Sloane Square and Chelsea Barracks redevelopment. The “golden triangle” between Knightsbridge, Belgravia and Chelsea. International demand keeps values exceptionally high.
Number of Sales in SW1W
Average Price of property in SW1W
Property Types in SW1W
Average Price by Property Type in SW1W
New Build vs Existing (% of sales) in SW1W
Freehold vs Leasehold (% of sales) in SW1W
Top Sale Marker in SW1W
Average & Prime Indicators in SW1W
YoY % Change – Sales in SW1W
YoY % Change – 90th Percentile in SW1W
YoY % Change – Average Price in SW1W
YoY % Change – Top 5% Avg in SW1W
W1B – Overview
This postcode covers the heart of London’s West End retail district, including Regent Street and Oxford Circus. While primarily commercial, the limited residential property here — often luxury apartments above historic buildings — commands very high prices due to its iconic location and scarcity of stock. Its status comes from being in the centre of London’s retail and cultural core, within walking distance of Soho, Mayfair and Marylebone.
Number of Sales in W1B
Average Price of property in W1B
Property Types in W1B
Average Price by Property Type in W1B
New Build vs Existing (% of sales) in W1B
Freehold vs Leasehold (% of sales) in W1B
Top Sale Marker in W1B
Average & Prime Indicators in W1B
YoY % Change – Sales in W1B
YoY % Change – 90th Percentile in W1B
YoY % Change – Average Price in W1B
YoY % Change – Top 5% Avg in W1B
SW7 – Overview
Museums, Imperial College, and some of London’s most desirable garden squares. Popular with international buyers, especially French and Middle Eastern families.