Ultra Prime Central London

Analysis of London's most prestigious postcodes. Category A sales only. This represents the widely accepted postcodes in the Ultra Prime areas. Some will refine that down further to specific streets or neighbourhoods, but for this site it's suitable for a broad overview.

30-year history • sourced from Land Registry | Data last cached: 7 Feb 2026, 17:16

All Ultra Prime – Overview

This section aggregates all Ultra Prime London postcodes into a single area for year-by-year analysis.

Number of Sales in All Ultra Prime

Median Price of property in All Ultra Prime

Property Types in All Ultra Prime

Median Price by Property Type in All Ultra Prime

New Build vs Existing (% of sales) in All Ultra Prime

Freehold vs Leasehold (% of sales) in All Ultra Prime

Top Sale Marker in All Ultra Prime

Median & Prime Indicators in All Ultra Prime

Method: median for broad price level, average for top 5% tail activity.

YoY % Change – Sales in All Ultra Prime

YoY % Change – 90th Percentile in All Ultra Prime

YoY % Change – Median Price in All Ultra Prime

YoY % Change – Top 5% Avg in All Ultra Prime

Top 5% uses average to preserve high-end outlier signal.

W1K – Overview

Traditionally the most prestigious address in London. Grand Georgian townhouses, embassies, hedge funds and luxury boutiques. Mayfair property rarely changes hands and commands some of the world’s highest £/sqft.

Number of Sales in W1K

Median Price of property in W1K

Property Types in W1K

Median Price by Property Type in W1K

New Build vs Existing (% of sales) in W1K

Freehold vs Leasehold (% of sales) in W1K

Top Sale Marker in W1K

Median & Prime Indicators in W1K

Method: median for broad price level, average for top 5% tail activity.

YoY % Change – Sales in W1K

YoY % Change – 90th Percentile in W1K

YoY % Change – Median Price in W1K

YoY % Change – Top 5% Avg in W1K

Top 5% uses average to preserve high-end outlier signal.

SW1X – Overview

Home to Eaton Square, Belgrave Square and Harrods. Known for stucco townhouses, embassies and international billionaires. Consistently ranked top of London’s ultra-prime league.

Number of Sales in SW1X

Median Price of property in SW1X

Property Types in SW1X

Median Price by Property Type in SW1X

New Build vs Existing (% of sales) in SW1X

Freehold vs Leasehold (% of sales) in SW1X

Top Sale Marker in SW1X

Median & Prime Indicators in SW1X

Method: median for broad price level, average for top 5% tail activity.

YoY % Change – Sales in SW1X

YoY % Change – 90th Percentile in SW1X

YoY % Change – Median Price in SW1X

YoY % Change – Top 5% Avg in SW1X

Top 5% uses average to preserve high-end outlier signal.

W1J – Overview

Historic gentlemen’s clubs, royal associations and discreet ultra-wealthy residents. Proximity to Buckingham Palace and Pall Mall makes this one of London’s most exclusive quarters.

Number of Sales in W1J

Median Price of property in W1J

Property Types in W1J

Median Price by Property Type in W1J

New Build vs Existing (% of sales) in W1J

Freehold vs Leasehold (% of sales) in W1J

Top Sale Marker in W1J

Median & Prime Indicators in W1J

Method: median for broad price level, average for top 5% tail activity.

YoY % Change – Sales in W1J

YoY % Change – 90th Percentile in W1J

YoY % Change – Median Price in W1J

YoY % Change – Top 5% Avg in W1J

Top 5% uses average to preserve high-end outlier signal.

WC2 – Overview

Luxury apartments in redeveloped blocks, high-end retail, and proximity to the West End theatres. Limited residential stock but ultra-prime pricing when units do appear.

Number of Sales in WC2

Median Price of property in WC2

Property Types in WC2

Median Price by Property Type in WC2

New Build vs Existing (% of sales) in WC2

Freehold vs Leasehold (% of sales) in WC2

Top Sale Marker in WC2

Median & Prime Indicators in WC2

Method: median for broad price level, average for top 5% tail activity.

YoY % Change – Sales in WC2

YoY % Change – 90th Percentile in WC2

YoY % Change – Median Price in WC2

YoY % Change – Top 5% Avg in WC2

Top 5% uses average to preserve high-end outlier signal.

SW1W – Overview

Close to Sloane Square and Chelsea Barracks redevelopment. The “golden triangle” between Knightsbridge, Belgravia and Chelsea. International demand keeps values exceptionally high.

Number of Sales in SW1W

Median Price of property in SW1W

Property Types in SW1W

Median Price by Property Type in SW1W

New Build vs Existing (% of sales) in SW1W

Freehold vs Leasehold (% of sales) in SW1W

Top Sale Marker in SW1W

Median & Prime Indicators in SW1W

Method: median for broad price level, average for top 5% tail activity.

YoY % Change – Sales in SW1W

YoY % Change – 90th Percentile in SW1W

YoY % Change – Median Price in SW1W

YoY % Change – Top 5% Avg in SW1W

Top 5% uses average to preserve high-end outlier signal.

W1B – Overview

This postcode covers the heart of London’s West End retail district, including Regent Street and Oxford Circus. While primarily commercial, the limited residential property here — often luxury apartments above historic buildings — commands very high prices due to its iconic location and scarcity of stock. Its status comes from being in the centre of London’s retail and cultural core, within walking distance of Soho, Mayfair and Marylebone.

Number of Sales in W1B

Median Price of property in W1B

Property Types in W1B

Median Price by Property Type in W1B

New Build vs Existing (% of sales) in W1B

Freehold vs Leasehold (% of sales) in W1B

Top Sale Marker in W1B

Median & Prime Indicators in W1B

Method: median for broad price level, average for top 5% tail activity.

YoY % Change – Sales in W1B

YoY % Change – 90th Percentile in W1B

YoY % Change – Median Price in W1B

YoY % Change – Top 5% Avg in W1B

Top 5% uses average to preserve high-end outlier signal.

SW7 – Overview

Museums, Imperial College, and some of London’s most desirable garden squares. Popular with international buyers, especially French and Middle Eastern families.