Market Activity
Prime Dashboard
Ultra Prime Central London
Analysis of London's most prestigious postcodes. Category A sales only. This represents the widely accepted postcodes in the Ultra Prime areas. Some will refine that down further to specific streets or neighbourhoods, but for this site it's suitable for a broad overview.
30-year history • sourced from Land Registry | Data last cached: 3 May 2026, 20:21
Last 12 Months Sales
817
Median Price
£1,611,000
Median Price Change
0.7%
Sale Volume Change
-5.8%
Overview
All Ultra Prime - Overview
This section aggregates all Ultra Prime London postcodes into a single area for year-by-year analysis.
Price Trend
Median property price
Housing Mix
Sales by property type
Housing Mix
Median price by property type
Stock Profile
New builds vs existing homes
Tenure Mix
Freehold vs leasehold sales
Prime Signals
Largest property sale each year
Price Ladder
Property prices across the market
Median tracks the broader market while the top 5% average preserves higher-end tail activity.
Momentum
Year-on-year sales volume
Momentum
High-value price change
Momentum
Median price change
Momentum
Prime property price change
Top 5% uses average to preserve high-end outlier signal.
Overview
W1K – Overview
Traditionally the most prestigious address in London. Grand Georgian townhouses, embassies, hedge funds and luxury boutiques. Mayfair property rarely changes hands and commands some of the world’s highest £/sqft.
Market Activity
Total property sales
Price Trend
Median property price
Housing Mix
Sales by property type
Housing Mix
Median price by property type
Stock Profile
New builds vs existing homes
Tenure Mix
Freehold vs leasehold sales
Prime Signals
Largest property sale each year
Price Ladder
Property prices across the market
Median tracks the broader market while the top 5% average preserves higher-end tail activity.
Momentum
Year-on-year sales volume
Momentum
High-value price change
Momentum
Median price change
Momentum
Prime property price change
Top 5% uses average to preserve high-end outlier signal.
Overview
SW1X – Overview
Home to Eaton Square, Belgrave Square and Harrods. Known for stucco townhouses, embassies and international billionaires. Consistently ranked top of London’s ultra-prime league.
Market Activity
Total property sales
Price Trend
Median property price
Housing Mix
Sales by property type
Housing Mix
Median price by property type
Stock Profile
New builds vs existing homes
Tenure Mix
Freehold vs leasehold sales
Prime Signals
Largest property sale each year
Price Ladder
Property prices across the market
Median tracks the broader market while the top 5% average preserves higher-end tail activity.
Momentum
Year-on-year sales volume
Momentum
High-value price change
Momentum
Median price change
Momentum
Prime property price change
Top 5% uses average to preserve high-end outlier signal.
Overview
W1J – Overview
Historic gentlemen’s clubs, royal associations and discreet ultra-wealthy residents. Proximity to Buckingham Palace and Pall Mall makes this one of London’s most exclusive quarters.
Market Activity
Total property sales
Price Trend
Median property price
Housing Mix
Sales by property type
Housing Mix
Median price by property type
Stock Profile
New builds vs existing homes
Tenure Mix
Freehold vs leasehold sales
Prime Signals
Largest property sale each year
Price Ladder
Property prices across the market
Median tracks the broader market while the top 5% average preserves higher-end tail activity.
Momentum
Year-on-year sales volume
Momentum
High-value price change
Momentum
Median price change
Momentum
Prime property price change
Top 5% uses average to preserve high-end outlier signal.
Overview
WC2 – Overview
Luxury apartments in redeveloped blocks, high-end retail, and proximity to the West End theatres. Limited residential stock but ultra-prime pricing when units do appear.
Market Activity
Total property sales
Price Trend
Median property price
Housing Mix
Sales by property type
Housing Mix
Median price by property type
Stock Profile
New builds vs existing homes
Tenure Mix
Freehold vs leasehold sales
Prime Signals
Largest property sale each year
Price Ladder
Property prices across the market
Median tracks the broader market while the top 5% average preserves higher-end tail activity.
Momentum
Year-on-year sales volume
Momentum
High-value price change
Momentum
Median price change
Momentum
Prime property price change
Top 5% uses average to preserve high-end outlier signal.
Overview
SW1W – Overview
Close to Sloane Square and Chelsea Barracks redevelopment. The “golden triangle” between Knightsbridge, Belgravia and Chelsea. International demand keeps values exceptionally high.
Market Activity
Total property sales
Price Trend
Median property price
Housing Mix
Sales by property type
Housing Mix
Median price by property type
Stock Profile
New builds vs existing homes
Tenure Mix
Freehold vs leasehold sales
Prime Signals
Largest property sale each year
Price Ladder
Property prices across the market
Median tracks the broader market while the top 5% average preserves higher-end tail activity.
Momentum
Year-on-year sales volume
Momentum
High-value price change
Momentum
Median price change
Momentum
Prime property price change
Top 5% uses average to preserve high-end outlier signal.
Overview
W1B – Overview
This postcode covers the heart of London’s West End retail district, including Regent Street and Oxford Circus. While primarily commercial, the limited residential property here — often luxury apartments above historic buildings — commands very high prices due to its iconic location and scarcity of stock. Its status comes from being in the centre of London’s retail and cultural core, within walking distance of Soho, Mayfair and Marylebone.
Market Activity
Total property sales
Price Trend
Median property price
Housing Mix
Sales by property type
Housing Mix
Median price by property type
Stock Profile
New builds vs existing homes
Tenure Mix
Freehold vs leasehold sales
Prime Signals
Largest property sale each year
Price Ladder
Property prices across the market
Median tracks the broader market while the top 5% average preserves higher-end tail activity.
Momentum
Year-on-year sales volume
Momentum
High-value price change
Momentum
Median price change
Momentum
Prime property price change
Top 5% uses average to preserve high-end outlier signal.
Overview
SW7 – Overview
Museums, Imperial College, and some of London’s most desirable garden squares. Popular with international buyers, especially French and Middle Eastern families.
Market Activity
Total property sales
Price Trend
Median property price
Housing Mix
Sales by property type
Housing Mix
Median price by property type
Stock Profile
New builds vs existing homes
Tenure Mix
Freehold vs leasehold sales
Prime Signals
Largest property sale each year
Price Ladder
Property prices across the market
Median tracks the broader market while the top 5% average preserves higher-end tail activity.
Momentum
Year-on-year sales volume
Momentum
High-value price change
Momentum
Median price change
Momentum
Prime property price change
Top 5% uses average to preserve high-end outlier signal.