Prime Central London
Analysis of London's prestigious postcodes. Category A sales only. This represents the widely accepted postcodes in the Prime areas. Some will refine that down further to specific streets or neighbourhoods, but for this site it's suitable for a broad overview.
30-year history • sourced from Land Registry | Data last cached: 30 Jan 2026, 21:35
All Prime Central – Overview
This section aggregates all Prime Central London postcodes into a single area for year-by-year analysis.
Number of Sales in All Prime Central
Average Price of property in All Prime Central
Property Types in All Prime Central
Average Price by Property Type in All Prime Central
New Build vs Existing (% of sales) in All Prime Central
Freehold vs Leasehold (% of sales) in All Prime Central
Top 3 Sales each year in All Prime Central (hover over dot to see detail)
Average & Prime Indicators in All Prime Central
YoY % Change – Sales in All Prime Central
YoY % Change – 90th Percentile in All Prime Central
YoY % Change – Average Price in All Prime Central
YoY % Change – Top 5% Avg in All Prime Central
W1 – Overview
Covers much of London’s West End — including parts of Marylebone, Fitzrovia and Mayfair. It is central to London’s luxury shopping (Oxford Street, Bond Street) and some of the most desirable residential pockets (Marylebone High Street, Portland Place). Values vary within W1, but Mayfair in particular is among the world’s most expensive residential markets.
Number of Sales in W1
Average Price of property in W1
Property Types in W1
Average Price by Property Type in W1
New Build vs Existing (% of sales) in W1
Freehold vs Leasehold (% of sales) in W1
Top 3 Sales each year in W1 (hover over dot to see detail)
Average & Prime Indicators in W1
YoY % Change – Sales in W1
YoY % Change – 90th Percentile in W1
YoY % Change – Average Price in W1
YoY % Change – Top 5% Avg in W1
SW1 – Overview
A broad postcode that includes ultra-exclusive Belgravia and parts of Knightsbridge — famous for its white stucco townhouses and embassies. Also covers Westminster and Pimlico, making it one of the most politically and historically significant postcodes in the country. Property in Belgravia especially is considered some of London’s most prestigious.
Number of Sales in SW1
Average Price of property in SW1
Property Types in SW1
Average Price by Property Type in SW1
New Build vs Existing (% of sales) in SW1
Freehold vs Leasehold (% of sales) in SW1
Top 3 Sales each year in SW1 (hover over dot to see detail)
Average & Prime Indicators in SW1
YoY % Change – Sales in SW1
YoY % Change – 90th Percentile in SW1
YoY % Change – Average Price in SW1
YoY % Change – Top 5% Avg in SW1
W8 – Overview
Leafy streets, Kensington Palace Gardens, Holland Park. Consistently among London’s top five most expensive areas.
Number of Sales in W8
Average Price of property in W8
Property Types in W8
Average Price by Property Type in W8
New Build vs Existing (% of sales) in W8
Freehold vs Leasehold (% of sales) in W8
Top 3 Sales each year in W8 (hover over dot to see detail)
Average & Prime Indicators in W8
YoY % Change – Sales in W8
YoY % Change – 90th Percentile in W8
YoY % Change – Average Price in W8
YoY % Change – Top 5% Avg in W8
W11 – Overview
Trendy, colourful townhouses, Portobello Road, and film-famous addresses. Gentrified and now firmly prime central.
Number of Sales in W11
Average Price of property in W11
Property Types in W11
Average Price by Property Type in W11
New Build vs Existing (% of sales) in W11
Freehold vs Leasehold (% of sales) in W11
Top 3 Sales each year in W11 (hover over dot to see detail)
Average & Prime Indicators in W11
YoY % Change – Sales in W11
YoY % Change – 90th Percentile in W11
YoY % Change – Average Price in W11
YoY % Change – Top 5% Avg in W11
SW3 – Overview
Stylish streets, King’s Road, garden squares. A fashionable and historic district attracting both UK and overseas wealth.
Number of Sales in SW3
Average Price of property in SW3
Property Types in SW3
Average Price by Property Type in SW3
New Build vs Existing (% of sales) in SW3
Freehold vs Leasehold (% of sales) in SW3
Top 3 Sales each year in SW3 (hover over dot to see detail)
Average & Prime Indicators in SW3
YoY % Change – Sales in SW3
YoY % Change – 90th Percentile in SW3
YoY % Change – Average Price in SW3
YoY % Change – Top 5% Avg in SW3
SW7 – Overview
Known for its garden squares, international schools, and cultural institutions such as the Natural History Museum and V&A. Popular with wealthy overseas families and professionals, South Kensington combines historic mansion blocks with grand houses, making it one of the most in-demand central London addresses.
Number of Sales in SW7
Average Price of property in SW7
Property Types in SW7
Average Price by Property Type in SW7
New Build vs Existing (% of sales) in SW7
Freehold vs Leasehold (% of sales) in SW7
Top 3 Sales each year in SW7 (hover over dot to see detail)
Average & Prime Indicators in SW7
YoY % Change – Sales in SW7
YoY % Change – 90th Percentile in SW7
YoY % Change – Average Price in SW7
YoY % Change – Top 5% Avg in SW7
NW8 – Overview
Home to Lord’s Cricket Ground and Abbey Road Studios. Characterised by wide, leafy streets and large detached villas, which are rare so close to central London. Strong appeal among international buyers and diplomats, giving it a consistently prime status.